Branding • Creative Direction • Art Direction • Marketing • Web/App Development • Graphic/Package Design • Illustration • Cartooning

CLIENT : :

REVERSE MORTGAGE EDUCATORS

I have been fortunate to be given the opportunity to work with REVERSE MORTGAGE EDUCATORS from their inception. In building the business over the last 4 years, we've positioned their brand where other reverse mortgage companies were not, and this has helped them become one of the top reverse mortgage companies in California.

I created this brand identity for Reverse Mortgage Educators, incorporating symbols that represent things that represent their brand; that being the graduation cap as well as a home icon.

BRAND IDENTITY

CREATIVE DIRECTION . ART DIRECTION . GRAPHIC DESIGN

I was responsible for producing a package that could be mailed to consumers that would educate them about everything they would need to know about a reverse mortgage. The folder package also contained a DVD which had additional information as well as a commercial I produced.

CREATIVE / ART DIRECTION . GRAPHIC DESIGN . COPYWRITING

With our eyes set on going after the senior market, I produced several newspaper ads of various sizes for the L.A. Times and the O.C. Register, educating consumers about all of the myths they may've heard about Reverse Mortgages. Of course, there was a call to action, encouraging them to call the number to discuss what they could expect from a reverse mortgage.

CREATIVE / ART DIRECTION . GRAPHIC DESIGN . APP DEVELOPMENT

In looking for ways to grow the REVERSE MORTGAGE EDUCATORS name and brand, I produced this mobile app for them which was a very simple, yet very robust and accurate reverse mortgage calculator which could tell any real estate agent very quickly what their potential client could expect from a reverse mortgage.

CREATIVE / ART DIRECTION . WEB DEVELOPMENT / DESIGN

I produced a responsive website for REVERSE MORTGAGE EDUCATORS which showcases the business and what it can do for people who want to know more about a reverse mortgage. Through the website, the company mails out the Folder Packages that I produced to potential reverse mortgage candidates.

CREATIVE / ART DIRECTION . GRAPHIC DESIGN

Below are just some of the direct mail pieces as well as magazine ads I've produced for Reverse Mortgage Educators.

CREATIVE / ART DIRECTION . GRAPHIC DESIGN

We've built a team of independent Real Estate Agents and educated them about the benefits of a reverse mortgage. To help themselves, I created a series of customizable marketing materials with which they can put their face and names on and use without having to spend any money on having someone design it for them.

CREATIVE / ART DIRECTION . GRAPHIC DESIGN

Getting people to your trade show booth can sometimes be a challenge so we used a non-intrusive way to draw people in. We had something for adults (Roulette Wheel) and kids (Mini Race Cars) to entice them.

^ TOP