Branding • Creative Direction • Art Direction • Marketing • Web/App Development • Graphic/Package Design • Illustration • Cartooning

CLIENT : :

LIPOXYDERM / FITWELL HEALTH PRODUCTS

I have been fortunate to be given the opportunity to work with LIPOXYDERM™ from their inception. They were looking to launch a fat-burning product and needed an entire package of branding, website, marketing collateral, trade show graphics, marketing campaign, and more. My job was to create it all for them. Below are the results of my work. I think it's important to note that Lipoxyderm has done extremely well in its first year. They're gross sales have exceeded their wild expectations, and we are discussing ways to grow their network and reach.

BRAND IDENTITY . CREATIVE / ART DIRECTION . GRAPHIC DESIGN

LIPOXYDERM planned to bring just one product to market, so my job was to not only creating the brand identity, I was tasked with creating the overall look of their initial product packaging. We analyzed the market to see what was already out there, and we decided to go with a hot color that appeals to both men and women.

CREATIVE / ART DIRECTION . GRAPHIC DESIGN . COPYWRITING

LIPOXYDERM planned to do many trade shows through 2016. Below are some of the booth graphics that I conceptualized and designed for them.

CREATIVE / ART DIRECTION . GRAPHIC DESIGN

LIPOXYDERM wanted to utilize a lot of gorilla marketing tactics including postcards on windshields at specific events. I produced the following postcard based off of the designs from their website.

CREATIVE / ART DIRECTION . WEB DEVELOPMENT / DESIGN

I produced a responsive website for LIPOXYDERM which showcases the product very well. The website also features a robust backend administration area where they can track all orders and much more.

ART DIRECTION

Here are just a handful of photos that we took for use on the website as well as on displays and marketing material.

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