Branding • Creative Direction • Art Direction • Marketing • Web/App Development • Graphic/Package Design • Illustration • Cartooning

CLIENT : :

GIBSON® GUITARS / JASON HOOK

I was fortunate to have the opportunity to work with GIBSON® Guitars to create the branding and guitar designs for the signature model of one of their top metal guitarists, Jason Hook of Five Finger Death Punch. As Jason is a big military buff, it made sense to me to incorporate something with a military theme for his guitars; something simple but instantly recognizable to Jason.

BRAND IDENTITY . CREATIVE / ART DIRECTION . GRAPHIC DESIGN

The design below is what was created for Jason. Utilizing only one color on either white or black, the graphic is military stripes positioned in a way to make it very interesting to the eye.

The brand identity I created was adopted to this one-of-a-kind motorcycle and was auctioned off where proceeds went towards the Wounded Warriors.

BRAND IDENTITY . CREATIVE / ART DIRECTION . GRAPHIC DESIGN

Every bit of Jason's guitar showcases my creative design work. This emblem is applied to all of Jason's guitar models.

BRAND IDENTITY . CREATIVE / ART DIRECTION . GRAPHIC DESIGN

To complte the eentire package, I designed this graphic graphic that would go on all of Jason's guitar cases.

ART DIRECTION . GRAPHIC DESIGN

I directed a few photo shoots for both Gibson and well as this one below for Marshall amplification -
another one of the brands that Jason endorses. I also designed the jersey that Jason is wearing in this photo.

ART DIRECTION . GRAPHIC DESIGN

I designed this business card for Jason in 2012.

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