Branding • Creative Direction • Art Direction • Marketing • Web/App Development • Graphic/Package Design • Illustration • Cartooning

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ARTISTRY OF PERMANENT MAKEUP

Recognized as one of the leading permanent makeup artists in Southern California, I was pleased to have the opportunity to help Deanna Lien and her business Artistry Of Permanent Makeup, located in San Diego, and Orange County CA. When I was hired, I told Deanna that she was already doing everything pretty well in terms of branding; my job was merely just to elevate her brand and showcase her extraordinary talent as a permanent makeup artist and beauty expert. Below are some of the samples of work I've done for her.

BRAND IDENTITY CREATION

Deanna's work is very elegant, so I wanted to give her logo an elegant look and feel. I also adjusted her color palette to focus on what I like to call - the ritzy colors - white, gold, and burgundy.

CREATIVE / ART DIRECTION . GRAPHIC / WEB DESIGN

Because a lot of Deanna's clientele are women, and women seem to always be on the go, it was imperative that her site be responsive and display beautifully on a phone. As you can see below, her site adapts to any device very nicely.

CREATIVE DIRECTION . ART DIRECTION . GRAPHIC DESIGN

For a business card, I wanted to do a "tent" style business card so that we could put some examples of her work on it.

CREATIVE / ART DIRECTION . GRAPHIC DESIGN

Examples of signage that I created for Artistry Of Permanent Makeup

CREATIVE / ART DIRECTION . GRAPHIC DESIGN

Here is one of the brochures I created for her as a piece of marketing collateral.

CREATIVE / ART DIRECTION . GRAPHIC DESIGN

Here are a couple of examples of ads I produced for her for local magazines.

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